Bond Communicates

by | May 14, 2020 | Associations Edition, Canada | 0 comments

Bond Association Management Communciates

I’ll confess, its always fun to interview a friend as a guest on this show, and Shari Bricks is one of my most favourite people. Shari owns Bond Association Management in Canada, and is the Executive Director for the Canadian Association of Professional Speakers and the Global Speakers Federation, the latter being an organisation again, very close to my heart.

Shari and I spoke early in our experience of the global reaction to COVID and our respective lock downs and we explored what that meant for associations who relied on meetings and conventions, not only for the essential value of association, and for education but also for revenue generation for organizations. While we know there will be many innovative responses to the situation, Shari predicted that some associations may not survive this crisis.

The primary response Shari advocated to survive, as organisations, businesses and individuals, was honest and robust communication. Anecdotally, I have seen that be very effective this year. People are being more honest and vulnerable, in terms of their coping and mental health and financial resources. That means, assuming we are working with individuals who have collaboration as a value, that we can find innovative responses to our challenges, together, rather than competing and seeing organisations left in ruins. While that may work in some places, the nature of associations has to be collaboration, a coming together to co-create a better future for a particular industry. And that is why I love working in this space.

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