Managing members and member advocacy is an essential element of the association’s purpose. Rich Gott of MemberWise shares how he started a free-to-join membership association focussing on members in associations. We discussed how to do engagement in an online world and how to communicate about tangible benefits in an ever intangible world.

Richard Gott is widely recognised as one of the leading membership thought-leaders / specialists in the UK and chairs The MemberWise Network – the largest free professional network for membership and association professionals. They provide practical help and support to over 3,000 membership bodies looking to increase new member acquisition, improve member retention, enhance member value and optimise member engagement/participation to enable long-term sustainable growth. Throughout his career Gott has delivered a range of member-facing senior management team roles at a range of high profile membership bodies (including the Royal College of General Practitioners, The Law Society, Royal College of Psychiatrists, British Dental Association, College of Optometrists and Chartered Institute of Educational Assessors)) and prides himself on ‘walking the talk’. He regularly speaks at national conferences, facilitate membership focused away days/working groups/client days (for organisations including The IET, Royal College of Nursing, and Chartered Institute of Credit Management), and provide membership diagnostic consultancy insight/advice to leading membership organisations (including the British Society of Immunology, Institution of Fire Engineers and Royal College of Anaesthetists). 

I am widely recognised as one of the leading membership thought-leaders / specialists in the UK and I chair The MemberWise Network – the largest free professional network for membership and association professionals.

I provide practical help and support to over 3,000 membership bodies looking to increase new member acquisition, improve member retention, enhance member value and optimise member engagement/participation to enable long term sustainable growth.

Throughout my career I have delivered a range of member-facing senior management team roles at a range of high profile membership bodies (including the Royal College of General Practitioners, The Law Society, Royal College of Psychiatrists, British Dental Association, College of Optometrists and Chartered Instititue of Educational Assessors)) and I pride myself on ‘walking the talk’.

I regularly speak at national conferences, facilitate membership focused away days/working groups/client days (for organisations including The IET, Royal College of Nursing and Chartered Institute of Credit Management) and provide membership diagnostic consultancy insight/advice to leading membership organisations (including the British Society of Immunology, Institution of Fire Engineers and Royal College of Anaesthetists).

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Strategic foresight for association executives begins with the gathering of intelligence. Hear how these association leaders manage and grow their associations and help their members to thrive or to cope with crises.